MUTUAL OF OMAHA

Aha Moment Campaign

 

THE AHA MOMENT TOUR

Mutual of Omaha’s “Aha Moment Tour” was an authentic and celebratory branding campaign that provided a platform for real people to share their life changing moments of inspiration – their “Aha Moments”. A mobile film studio was custom built inside a 34-foot Airstream travel trailer and sent out on the road to film these moments and turn them into an ongoing stream of digital content as well as nationally broadcast television commercials.

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  • 56 Nationally Broadcast Television Commercials

    Aired in regular rotation during primetime on each of the major television networks.

  • 1.4 Million Youtube Channel Views

    High level of engagement and well above average “watch time” – multiple stories viewed per session.

  • Nearly 6,000 Inspiring Stories Recorded

    Approximately 1,000 videos per year, for each of the six years of the tour.

  • Outreach to 17,000 Influencers, Ambassadors and Individuals

    A personal invitation was sent to each of the people we featured in our videos.

  • Over 200 MultiDay Events

    Each stop on the tour was a multiday micro event, with fun activities, interactions, and local press pickups.

STORIES FROM THE ROAD

A sampling from our VLOG series which documented our amazing journey across the United States.