TEMPTRAQ

Newborn Mom

PUT YOUR WORRIES TO BED

TempTraq is a soft, wearable patch that monitors body temperature and transmits readings to a mobile device. Children can sleep without being disrupted by temperature taking, and parents can rest assured that their child is safe. I was brought on to bring their groundbreaking baby tech product to market. Here are some highlights from the “Newborn Mom” campaign.

VIDEO VIEWS
0M +
AUDIENCE GROWTH
0K+
INFLUENCERS ENGAGED
0+

  • IDENTIFIED MILLENNIAL MOMS AS OUR TARGET AUDIENCE.

    We identified the channels they frequent, the types of content that catches their eye, and the ways in which they engage.

  • STRATEGY

    A carefully crafted and highly relatable explainer video was our aesthetic jumping off point for a full social media channel strategy, PR / Influencer blitz, and a wide variety of original content projects.

  • THE RESULT

    -> Significant audience growth across all social channels.
    -> Press pickups resulting in 15mm + video views and a massive, nationwide sales spike.
    -> Influencer engagement program creating ongoing “buzz” on owned channels and beyond.