SCOTT SHAW

AIRSTREAM

An Airstream is a recreational travel trailer that looks like something out of a Wes Anderson movie. The definition of “aspirational lifestyle”, Airstream is a brand surrounded by a passionate community of “Streamers”, those who own an Airstream, and “Dreamers”, those who hope to, someday. Airstream trailers are the pinnacle of quality and cool and I was brought on to further their “promise of high adventure and faraway lands” by designing and manufacturing a line of high quality hardgoods and apparel. The products I created added detail to their story that would help drive home their unique value prop. It allowed them to express their brand in a new and previously unexplored way, and created an additional revenue stream in the process.